Make your advertising dollars work for you - CoCA News February 2017
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CoCA News for Celebrants |
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27 February 2017
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Hello Rona,
How many thousands of dollars do Commonwealth marriage celebrants spend with private companies to get wedding work?
 Does spending all that money create one more wedding?
No.
In fact, the latest ABS Statistics showed the wedding market decreased in 2015 by 7,602 (down 6.3%).
Yes spending money may get some celebrants better market share.
However for every extra wedding some celebrants get - other celebrants get less.
Isn’t it time for all marriage celebrants to only advertise through non-profit celebrant associations?
For $500 per year, you can have:
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4 or 5 professional celebrant association memberships such as:
- one national one that focuses on weddings or all ceremonies
- one local state association that offers extra local knowledge and networking
- one association that supports your specific local area
- one that supports expanding professionalism in celebrancy, and/or
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one that supports marriage equality and promotes a range of ceremonies via social media
That’s 4 or 5 celebrant associations giving
- you a better chance of being found through 4 or 5 websites directory entries
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more promotion of celebrants to the public as 4 or 5 non-profit associations will have more money to promote their members
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your Professional Indemnity and Public Liability and/ or Copyright licence cover as part of the CoCA group associations policies, or gain a $30 discount on individual PI and PL insurance for $99 as a CoCA association member
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your peak celebrant body advise government on your behalf. As a professional celebrant organisation, CoCA actively works to:
If every Commonwealth marriage celebrant only advertised through their non-profit celebrant associations, that would be 4 million dollars your celebrant associations.
Your money would be used to work to support celebrants, not all the other wedding things that may be important, but that do not benefit us as celebrants.
Let’s get together to make it better for us all!
For a full list of CoCA associations click here.
Wishing you the best in your celebrancy practice.
Kind regards
CoCA Secretary
secretary@coalitionofcelebrantassociations.org.au
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More about CoCA
If you need more information about this issue or information about our profession, please contact the CoCA Secretary
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Published by:
Coalition of Celebrant Associations (CoCA) Incorporated
ABN: 60 306 885 313
www.coalitionofcelebrantassociations.org.au
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The Coalition of Celebrant Associations (CoCA) Inc is the peak body for celebrants in Australia. CoCA is an association of celebrant associations spanning the nation. One of CoCA's key roles is to represent Commonwealth marriage celebrants concerns, needs and suggestions to the Attorney-General and the Attorney-General's Department and through our Protocol with the Department to provide advice on the development, implementation and review of the Commonwealth Marriage Celebrant Program.
CoCA values transparency, freedom of information and freedom of speech in its operations.
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Disclaimer: This e-News is a publication under the auspices of the CoCA Inc. The ideas presented are not necessarily those of the editors nor of the CoCA Inc. The statements and opinions expressed in this publication are made in good faith for the development of civil celebrancy, and the CoCA Inc, editors, volunteers and contributors do not take any responsibility for those statements or opinions, any inferences that may be drawn from them, or actions or charges which may result from them. The Editor reserves the right not to print any item that is defamatory, or that is anonymously sent, and to edit any contributions as required. |
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